Art as ARTIST

In a pure spirit of conceptual art, the approach of Brigitte and François, co-founders of ARTIST consists of carrying out collaborative work with a painter, sometimes a visual artist. , any creator who agrees to a second life of his original piece. The end result, whether it is a jacket, a coat or a blouse, is illustrated by the addition of these skills, the pooling of their know-how, the exploring all their talents.

The “guest” artist therefore passes the baton to the Art-à-Porter brand as a confident partner and a new work emerges, freely translated into unique women's ready-to-wear.

This is THE ARTIST CONCEPT, the very foundation, the starting point of the entire artistic approach of the creation studio.

This artistic act in itself is born from the fusion between art and fashion. ARTIST symbolizes this “body and soul” link, for the bodies it dresses, for the soul it embodies.

 

This signature authenticates an individual style statement for women who want to wear art in a different way. Yes, they are bearers of art, ambassadors of beautiful clothing of artistic expression as they conceive it. Thus, they share a visual experience. In turn, they display an assumed personal form of their own creative singularity. They also play their role in this passing of the baton, their transmission of aesthetic sensations.

 

At ARTIST, the relationship with art and artists is as 1 ^er command on the list of strong values ​​of the company, even before anytprocess Creation. State of mind, culture, bias, sign of recognition, that’s the common denominator. ARTIST recognizes himself there, his aficionados too and form a group.

These criteria resonate with meaning.

 Clothing produces an emotion in itself when we look at it, when we wear it, when we take it off. A work created on this medium amplifies the source of emotion. It suggests a poetic intention, goes beyond banality, gives dynamics, and why not rhythm...

 

The goal is to maintain your own consistency. A piece of art imposes nothing on anyone, it disturbs, it upsets, it annoys: it provokes a reaction.

 Art awakens perception and sharpens critical thinking. A means of knowledge, it awakens and makes people aware of new things. He does not name, he evokes, gives food for thought. Driving force, it increases ideas tenfold,

it develops imagination, daydreaming, transcendence.

Art impacts the individual and society and it acts psychologically on beings.

Colors, shapes and sounds are vibrations, energies. These resonances influence our behavior, our temperaments, our psyche. The internal and external function of art is then explained quite easily. It takes part in human sensitivity and also leads to an unsuspected intelligible world. Today we know how art sculpts and caresses everyone.

Art can also heal, transform in a process of healing, even rebirth.

Initially, our brain perceives a work of art like any other object. The transformation, by the retina, of light radiation into electrical signals which propagate in our brain, suddenly triggers a flood of dopamine. The circuits of emotions are activated. This contemplation functions as a reward.

If the spectator is touched, their stress decreases because their cortisol production slows down. The heart beats slower, the body relaxes, and positive emotions spread throughout the body. A biochemical cocktail that restores vitality: dopamine (the hormone of joy of life, pleasure), endorphin (well-being) and oxytocin (attachment and love).

 

ARTIST makes art, art does good, ARTIST feels good!

 

Long live ARTIST and his benefactor art!