Our pop-up shop in Lyon: meetings, exchanges, and emotions

In a 2^and 'Pop-up shop edition, ARTIST takes a constructive look back on its Lyon adventure, an intense week of energy deployed.'

After Paris in September 2024, the brand opened in Lyon a creative and artistic space near the beautiful Place des Jacobins from February 17 to 22, 2025.

An ideal laboratory to present the latest collection "A Summer Under the Pines" based on a work by the painter Claire Moog.

Online sales remain the original and primary distribution channel of ARTIST. Exception to the principle of the concept, the rarity of this temporary address also allowed

 the expanded access to the line of coordinable "Permanents" and to the elusive items still in very limited stock from previous sessions.

A valuable human experience, rich in encounters and lessons to create or tighten the existing ties with all those whom Art-à-Porter enchants.

About a hundred people had gathered to meet their favorite brand and their almost confidants, almost friends, Brigitte and François.

The 2 co-founders, always extremely interested in these times of nourishing exchanges, could not believe the kilometers covered by some of them.

Without hesitation, some had come from Paris, Switzerland, Isère, the South, Carcassonne, Nîmes!

Their approach demonstrates a genuine attachment to Studio BF, reinforced by its focus on the authenticity of relationships.

'This visit to the Lyon boutique sparked some really nice encounters, natural and intense discussions about materials, cuts, prints, and color atmospheres.'

The incredible involvement of the clients, their reactions to the models of the themes contribute to a truly invaluable cooperation to preserve the essence of this artistic and fashion universe.

The assessment remains educational. The opportunity for this strategic introspection allows a conclusive and positive analysis.

The biggest question concerns the relevance of this format in the province, finding the right balance between proximity to clients and effective time management.

How to orchestrate these meetings while optimizing professionalism and dynamic presence in the field?

Aren't there other forms that are more suitable?

• Shorter events that would concentrate attendance and excitement over a more intense period?
• Exclusive workshops, more occasional pop-ups, or even private one-on-one meetings?
• "A presence of ARTIST at cultural or artistic events, a setting directly related to its inspiring spirit?"

Brigitte and François are imagining new ways to stay in touch with their community. 

So many strong moments to continue writing the story of ARTIST. It is built this way with all these warm smiles, these spontaneous feedbacks, this loyalty that is priceless.

All this enthusiasm rewards their work, which will trigger next time, in a new form, in a new city, in the spirit of surprise of ARTIST.

Next September, they have already booked the Parisian shop on rue du Cherche-Midi for a week. It will be from September 18 to 24, 2025.