ARTIST breathes new life into his work

 

"A few days before launching its new collection 'RESPIRE', Studio BF explains the direction taken in 3 cardinal points for a breathtaking session!"

 

Brigitte and François, why this new breath in your inspiration?

 "Thanks to our direct contacts with all the women who wear our clothes, we have incorporated their desire for mixed products, sports fashion adapted to their lives, and this at any time of their day."

"Our first source of information comes from our exchanges with them, facilitated over the phone, by email, or via video during our collection presentations. Beyond these invaluable insights, we were struck by the quality of our long conversations during the opening of our pop-up shop in Paris last September."

All these confidences converge towards the necessity of perpetual renewal. All these messages indicate how to avoid becoming breathless. It is a chance to know what those who follow us aspire to, to go ahead of those who love to change the air.

We have decided to adapt our Art-à-Porter to the multiple activities of our aficionados, at their fast pace or during their relaxation breaks.

 

From November 29 to December 8, the next line "BREATHE" should not lack air! It exudes a free and sunny vibe, combines obligations and leisure, and blends practicality with aesthetics.

"We have designed versatile models in technical materials with a sporty look, perfect for moving and living simply to the fullest, while not offering a completely sporty range."

We remain on the outskirts of this other specific universe, and maintain our artistic course.

We are frankly giving oxygen to our collection that we wanted to be "composite" with some

functional and feminine outfits for shopping, "happy hours", walking or cycling, gentle sports as active.

 

"Between diligent training and beneficial relaxation, we respond to the enthusiasm for stretchy and soft fabrics, with a casual yet elegant look. In the city as well as in the gym, on a health course or on a yoga mat, we have envisioned the perfect balance between running and meditation, shopping and travel."

 

Tell us about this locker room designed for freedom of movement.

 Initially, this original direction was created by combining two branches of fashion – sporty and glamorous.

We are evolving from Art-to-Wear to Art-to-Move, indeed.

 The collection "Respire" has been designed to accompany all daily achievements in color, comfort, and softness. ARTIST makes up its winning team: the love of exercise with good taste! Studio BF challenges itself at the crossroads of femininity and sportswear, art and action.

 

The next collection is titled "} BREATHE >. So you never get out of breath?

 

We want to infuse a new field into the ARTIST universe.

"Undoubtedly to meet the need for all forms of escape."

We design artistic clothing, and we want to add strong sensations, sources of energy, comfort, and well-being.

"It is by thinking of the lovers of freedom that we have balanced stylish silhouettes and physical requirements, personalized with a few signature details of the brand."

"With this challenge, we hope to perform by contributing to the physical and emotional well-being of our participants. We will stay in the race if we improve their quality of life and their self-perception."