Pop-up shop: feedback

Still under the "Wow" effect of a week dedicated to the unprecedented opening of their first pop-up store, Brigitte and François return from this Parisian escapade, their eyes dazzled, their hearts warmed, and their energy multiplied.

Yes, driven by the richness of this experience, they draw a conclusive and optimistic analysis from it.

Soon 5 years of existence, and the certainty that the concept of pre-orders is established, acquired, adopted, and endorsed by the "ARTIST" community.

However, the two founders of the Art-à-Porter brand never keep both feet in the same stirrup. The questioning is constant, sometimes even to the point of obsession! But they persist, convinced that they must constantly adapt, improve, and bring newness so that their fashion retains its unique soul and all its artistic meaning.

 

On the occasion of the release of the latest collection "Your turn to play", they scored a double hit, playing on two fronts. And the online store has taken shape in Paris, at 65 m2 rue du Cherche Midi, between St Germain des Près and the Bon Marché.

Online sales remain a pillar, their original and priority distribution channel.

"Born from their reflection, they attempted a test, a deviation from the basic principle. Without questioning too much, they charged ahead, overcoming the unknown, open to what would result from this different way of doing things."

"Based in Burgundy, the creative studio regularly draws from the creative dynamics of the capital, a place of inspiration par excellence, generating exhibitions and trade shows that are so enriching. Quite naturally, this first address has established itself."

Specifically, they created three spaces to welcome their clients themselves. They cared a lot about this; it was one of the main reasons for this approach: to meet them, to dedicate time and attention to them.

Upon entering, one discovered the new collection showcased in six remarkable giant posters. We stepped into this reception area, just as one arrives at the site of ARTIST ! Same universe, same atmosphere, same environment, and the magic of seeing, touching all the models offered in two sizes for fitting.

At choice, pre-orders could be validated on-site or at home, on one's screen, as usual.

Alicia, who joined the shop for the weekend.

Continuation of the visit with a review of the variety of previous themes. Discovering or recognizing the garments, already made in slight surplus and rare opportunity, still available! Weighing the materials, observing the cuts, checking the lengths: this is what was offered to all those who had come. Whether familiar or uninitiated, each appreciated the embroidery work, the details and accessories, the intensity of the prints.

 

Permanent unis in their customized colorama responded to all requests for coordinates.

 Extraordinary, this innovative opportunity allowed one to find a gem and immediately take home their purchase.

             A lot of exchanges and discussions with loyal customers. 

Finally, an exhibition of a few paintings by Isabelle Hervé, a painter and the initiating partner of this session, and a meeting in her warm presence had been arranged to extend the pleasures.

Good times with the clients and Isabelle Hervé.

Each day of the ephemeral week was marked by an event:

• An opening aperitif,
• Two online collection presentations from the store with clients participating live,
• Two round tables for 4 to 5 people, in a small format to allow for discussion,

 

Exchanges from the opening on Sunday morning.

ARTIST has exceeded its goal and is delighted. This pop-up store served as a showcase to strengthen the reputation and credibility of the women's ready-to-wear brand. Brigitte and François wanted to reassure, give more meaning, and create a strong closeness with their clientele. It turned out to be surprisingly loyal and deserves a big THANK YOU. Brigitte and François returned grateful, thrilled with a broader and deeper vision of their market.

 

The artist Félicie VIGNAT (fragment) passing by and a client.

A very positive feedback that suggests more to come in a few cities in France.