BACKSTAGES of the SUMMER COLLECTIONS 26

To give you an idea of the schedule, one must realize that Brigitte and François are working for a few months simultaneously on the short, medium, and long term.

Concretely, these days are dedicated to the imminent session they will present

between 24.10 and 2.11. Based on a work by Anne Goujaud, the collection 'All together' will be delivered at the beginning of February 2026.

 ( The artist Anne GOUJAUD )

The day of Friday, October 10 was dedicated to the shooting, in the presence of Romaine Cochet, the brand's favorite model, Jean-Luc Petit, the designated photographer, and Fred Bouffet, makeup artist and hairdresser.

 ( shooting Friday, October 10 for the next collection: All together )

At the same time, they are already working on the next one 'The great paths', to be discovered between 28.11 and 7.12, delivery at the beginning of March 2026.

In total: 5 collections for Summer 26 are underway, at different stages, between finalization for the one coming out in 15 days and gestation for the last summer collection that you will see at the end of March, at your place at the end of June.

There, you will be completely ready to tackle your next summer. You will just have to slip into the latest models, all more charming than the others. You will be irresistible in the ARTIST outfit ideally designed for the sun and the joy of living.

Creating a collection, an adventure that starts with a shared vision of the two co-founders on the strong style that characterizes their Art-à-Porter concept.

THE INTENTION: STYLE, COLORS AND INSPIRATION

Above all, there is a desire. An ARTIST season begins with a reflection on the universe to explore.For example, Brigitte and François have been imagining a collection around black and white for a few weeks. Nothing is certain at this stage of the draft, but they would like to propose it to you at the beginning of the year. Chic and shock, this combination of opposing colors embodies refined simplicity, offering a polished look without effort.

Their current inspiration is nourished by images: summer in the version of black sun. Soulages' outrenoir, black and white cinema... Paths, an atmosphere is being built.

This theme may come out, only if they are convinced by the results. Maybe not, if they feel that ultimately it doesn't fit. They remain free to turn back. Every time, it's a question of balance to achieve the clothing atmosphere they want to instill.

In parallel, they have set out to find a work that could embody this story of contrasts, which will guide the entire potential future collection.

And if it's not this one, another piece of art will awaken in them an emotion, a mechanism, a phenomenon of transformation.

 

They scrutinize and synthesize strong trends. They immerse themselves in the trend books international, the fashion shows, social networks, textile fairs, all artistic and cultural events.

( Milano UNICA fair in Milan )

With what they have in mind, they know to detach from it and mix these external influences with their own intuition for ARTIST.

Fashion designer by training, Brigitte simultaneously designs the silhouettes and all the patterns exclusive, those of prints and embroideries. All this graphic part is developed with technicians at printers or embroiderers taking into account industrial processes, constraints, and tests.

THE MATERIAL AND TECHNICAL BASES

At their French and Italian suppliers, as every season, they select 26 fabrics and accessories for spring-summer, eager for innovative techniques. Their attention remains particularly vigilant on the quality of materials, their comfort, originality, and artistic potential.

As these 5 summer collections evolve, they determine their collection plan. A true roadmap, it confirms the course to follow, decides on the mix between tops and bottoms, the coherence between fantasy and complementary sobriety.

Studying, analyzing, comparing all components, prices, needs, these operations lead to the final choice of everything that is both essential and subtle.

The development of a coordinated color palette, well-balanced, enhances harmony and contributes to the attractiveness of future garments.

THE SHAPES AND THE STUDIO

This is the phase where the designs take shape and volume. This know-how is rare: each fabric requires specific adjustments because it lives, it moves, it reacts.

THE PROTOTYPES, FITTINGS and ADJUSTMENTS

 

( Verification of patterns with the prototypists )

Several key steps follow: modeling (pattern making), gradations (sizes), technical sheets, prototypes, fittings and adjustments, validation of fabrics, prints, shapes… Everything is meticulously inspected, retouched if necessary.

( development of a collar and its ribbing )

Mastering the construction of the garment from A to Z involves these requirements to ultimately achieve the perfect cut, the good fit. Check the drape of the garment, adjust the measurements, tucks or pleats to achieve a flawless finish.

Before launching into production, prototypes are washed, tested, re-tried, and checked. Nothing is left to chance. Validating the final sample serves as a reference in production and quality control.

( follow-up of technical files )

Upon transmission of the file by article to the manufacturers, the operating mode the most suitable is determined in order to anticipate and optimize production costs and timelines.

 IMAGE and COMMUNICATION

Brigitte and François produce their own shoot in inspiring locations, previously scouted by them. About 5 000 photos to keep about a hundred upon arrival, along with about forty videos: artist presentation, product videos, Brigitte's tips, material focus…

" Below is an example of a shoot that is not easy to produce: scouting and shooting in the Mont Blanc massif for the De Glace et de Couleurs collection "

( Dimitri, our high mountain guide with the collection, Romaine our model always ready for crazy missions.. and Brigitte preparing her bag )

( François with Dimitri scouting the day before the shoot )

( 3300 meters altitude, shooting location, we warm up as best we can, Romaine with a tea, Jean Luc Petit our Photographer in the background )

 

( Let's pose !!)

( end of a long day: everything is in the box with Jean Luc the photographer, François, Brigitte, Dimitri our guide, and Romaine )

Between October and March 2026, you will have several unmissable virtual presentation appointments.

 

Behind each upcoming piece: a work and the ideas of two creators listening to their desires and their clients.

 

Publié par Viviane VGM, Rédactrice du Magazine Artist La marque.

13 comments

  • Elizabeth

    Quelle expédition pour nous proposer un si bel écrin pour cette ancienne collection ! Vous ne reculez devant rien. Bravo pour affronter les éléments et nous mettre dans le bain.
    Et merci pour le descriptif de toutes ces étapes qui restent trop souvent dans l’ombre. Je lis et relis souvent vos articles très instructifs.
    ———
    Artist La marque:
    Merci beaucoup pour votre message ! Nous sommes touchés que vous preniez plaisir à lire nos articles et à découvrir tout ce qui se cache derrière les collections.

    C’est vrai, chaque tournage est une petite expédition, mais partager cette aventure avec vous donne tout son sens à nos efforts.

    Encore merci.

    Brigitte et François

    > Le 19 oct. 2025 à 10:27, Sunny@comment.sunnysideapps.com a écrit : > >

  • claude

    Très intéressante toute cette démarche et votre dynamisme est formidable :toujours sur le pont pour proposer des vêtements originaux , de bon goût et toujours, colorés !
    Je suis aussi une fidèle et attends avec plaisir vos présentation toujours, réussies . bravo à toute l’équipe
    Claude
    ———
    Artist La marque:
    Merci beaucoup Claude pour votre message ! Votre fidélité et vos encouragements nous touchent profondément.

    Nous mettons tout notre cœur à créer des collections originales et colorées, alors savoir qu’elles vous plaisent est une vraie récompense pour toute l’équipe.

    Bien à vous.

    Brigitte et François

    > Le 19 oct. 2025 à 09:42, Sunny@comment.sunnysideapps.com a écrit : > >

  • marie paule

    super article, que de belles photos !!!! quelle atmosphère..
    Bravo …….
    ———
    Artist La marque:
    Merci beaucoup ! Nous sommes ravis que l’article et les photos vous aient plu.

    C’est toujours un plaisir de partager un peu de cette atmosphère avec vous.

    Merci Marie Paule ..

    Brigitte et François

    > Le 19 oct. 2025 à 08:47, Sunny@comment.sunnysideapps.com a écrit : > >

  • MADELEINE

    Bravo pour l’organisation millimétrée concernant la préparation d’une nouvelle collection. Merci pour ce partage. Vos collections reflètent bien votre état d’esprit.
    ———
    Artist La marque:
    Merci beaucoup pour votre message ! Nous sommes heureux que vous ressentiez à travers nos collections l’état d’esprit qui nous anime.

    Chaque préparation est en effet un vrai travail d’équipe, mené avec passion et précision.

    Bien à vous.

    Brigitte et François

    > Le 18 oct. 2025 à 19:17, Sunny@comment.sunnysideapps.com a écrit : > >

  • Véronique

    Acheter vos créations, ce n’est pas seulement se vêtir mais participer à une démarche citoyenne, apporter de la reconnaissance à un groupe de personnes concernées par l’art et le respect, que ce soit les artistes ou les “petites mains” (délicates et habiles). C’est aussi le plaisir de porter des vêtements agréables qui sortent de l’habituel et qui représentent la vie puisque les toiles naissent des émotions partagées. Ah j’aime beaucoup !!!
    ———
    Artist La marque:
    Merci infiniment pour vos mots si justes et si sensibles. Vous exprimez parfaitement ce que nous essayons de transmettre à travers ARTIST : une aventure humaine, créative et engagée, où chaque personne compte.

    Savoir que vous percevez et partagez cet esprit est une immense joie pour nous.

    Encore merci.

    Brigitte et François

    > Le 18 oct. 2025 à 17:32, Sunny@comment.sunnysideapps.com a écrit : > >

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