Between 2024 and 2025: the ARTIST bridge

2024 was a year rich in initiatives and developments for ARTIST, with numerous projects led by Brigitte and François, all driven by their passion and commitment.

Here are the key moments of these advancements, a true bridge between the past year and the coming year.

Enhanced personalization

"To better meet the needs of each woman, they have integrated new customization options, including:"

• A questionnaire to collect sizes and birth dates, in addition to existing preferences.

• Customized size recommendations on each customer's account based on order history.

 These improvements allow for more appropriate, precise, and relevant advice.

 A customer relationship at the heart of ARTIST's priorities

 

 Under Alicia's leadership, the "customer service" has become even more efficient.

At ARTIST, there is no room for automated responses: each request is handled with care, attention, and respect. This human approach remains a fundamental pillar of the Art-à-Porter brand. The art of paying attention.

 

A line of basics that is expanding "The Permanents"

 The spring-summer stretch pants have been complemented by colorful suede stretch models designed for the autumn-winter. A collection that will be further enriched in 2025.

 

 

 

A pop-up shop in Paris

 For the first time, ARTIST opened a pop-up shop in the Saint-Germain district of Paris. This unique experience allowed:

 

• To meet with clients, to create privileged exchanges throughout these days or during working evenings and interactions in small groups.
• To present the collections and to have models from previous sessions tried on.

 Given this success, ARTIST will extend this concept to other cities in France in 2025.

 

Artistic collaborations and innovations

Brigitte and François have increased their visits to suppliers and artists to expand their collections with original and distinctive details.

 At the same time, ARTIST has launched an art competition open to everyone. The most popular work will be the basis for a future collection. Please note that voting ends on January 10!

 

2024 was a pivotal year for ARTIST, made even more intense by the incredible loyalty and extraordinary trust of their community.

 A huge thank you for this invaluable support throughout this adventure, so many shared moments to be repeated.

 

Le Studio BF, Brigitte and François are eager to approach 2025 to bring new projects to life, push the doors of astonishment, and open windows to the inexhaustible artistic creativity...