The Collection Presentations by Brigitte & François: special moments

Since the creation of ARTIST, Brigitte and François organize twice per session a moment that has become essential: the online collection presentation. More than just a simple appointment, it is a direct, lively, and deeply human exchange about the brand's new products.

An eagerly awaited appointment

Many of you participate in these real-time discussions, comfortably settled at home, whether in your living room, in the garden with a coffee, or even under the covers on Sunday morning.

An invitation to enter the behind-the-scenes of ARTIST, to understand the inspirations of the new collection, to discover the pieces one by one, and above all... to ask all your questions live for about 50 minutes.

 

A formula that has grown with you

 Over the seasons, this format has refined itself. A bit like an interactive workshop, it is not a "webinar" in the traditional sense. In this remote communication, we make sure to leave room for spontaneity, emotion, and passion. Brigitte and François are on screen, you are not, but you can ask all your questions via the chat.

Rest assured that they always respond with honesty, kindness, and sometimes even a touch of humor.

 

The agenda: a journey in several stages

 The presentation opens with a welcome word, followed by an introduction to the commitments, highlighted by a reminder about the pre-order process at ARTIST.

We indicate upcoming delivery dates, announce new products or updates to the site. We rely on the size guide, etc.

The invited artist has a place of honor with a few words about their universe, their works, and how their sensitivity has inspired Studio BF. A true moment of emotion where we better understand the meeting between art and clothing, the goal of Art-à-Porter.

The sequence “behind the scenes of the profession” remains a very appreciated passage. The creators reveal the behind-the-scenes of creation: choice of materials, prints, cutting or assembly. Each time, one of the technical aspects is highlighted according to the characteristics used in the theme.

Finally, let's get to the heart of the matter: the clothing models revealed one by one, with photos on wear, close-ups of fabrics and accessories, details of shape and volume. Each piece is commented on with precision and sincerity.

 

A direct link, a true word

 Directly carried by the two founders, these highlights perpetuate the unique character of the concept.

No stereotypical sales pitch here: it’s Brigitte and François, with their words, their doubts sometimes, their favorites often, who share the story of each garment.

This direct link, without filter, creates a rare closeness with you. Many of you have pointed this out. “We feel included in the process, almost as if we are part of the team.”

 

How to participate?

 It's very simple. A few days before the presentation, you will receive an invitation email containing a short video. You just need to click on the registration link. Don't hesitate to sign up, it's free!
Once registered, you will automatically receive the connection link for the big day. No need to create an account or download anything.

If you can't be there live? No worries, the replay is available for 48 hours after broadcast to watch later.

 

Your feedback matters

 We invite you, at the end of this article, to share your impressions, suggestions, and desires with us.

After each of these interactive events, every feedback, every comment, helps ARTIST to evolve these collaborative meetings, to make these panel discussions even more useful and enjoyable.

 

Thank you for being faithfully present and for contributing to this creative adventure together. ARTIST staying connected with you in this dynamic and engaging environment.