For ARTIST, the color purple puts on a show!

 The clothing brand has (re) delved into the imagination of visual artist Anne Gérard to create a collection dominated by the color purple. In June 2022, this magazine devoted two articles to its world of interiors. A first meeting which led to the artistic exploration of the “Barocco” clothing series.

The shades of purple chosen reflect all the expressions present in the artist's new canvas to discover online from June 14 to 23, 2024, a captivating purple wardrobe.

By choosing this dominant, ARTIST wishes to convey a feeling of confidence and daring to all those who wear it, a good reason to adopt it.

 Unanimously, this strong trend convinced on the catwalks before arriving on the streets which let themselves be carried away by its magic and its character.

 ARTIST has taken advantage of this intense shade to give more dimensions to your looks, very feminine, very energetic.
A bold and expressive choice, it's sure to turn heads! Clear, it stimulates reverie and imagination. Intense, it encourages creativity. Dark, it creates a mystical environment.

 You will wear it in different ways. The soft scarf will accentuate your outfit. As the main and solid color, the purple color will dethrone all hesitations, fantastically intensified by the quality of the materials. Its dynamic presence at the heart of the exclusive prints will add glamor and sophistication.

Another dimension of purple is that of mystery, esotericism and the sacred, the world of the unknown.

It evokes meditation, spirituality and peace...

A color that attracts attention, it also embodies individuality. It’s a nuance for thinking alone, concentrating. In color symbolism and marketing, purple is the color of the spirit, of self-realization, of personal development.

In many cultures, it is considered powerful and unique. Symbol of an institution, it inspires respect, it impresses.

This coloring has a long history and has been used in art and fashion for centuries. Formerly, rare and precious, it was obtained from marine shells. It was reserved for the elite, considered a symbol of high social status and luxury.

Over time, becoming more accessible, it found its place in different artistic movements, such as Art Nouveau and Art Deco.

Today, she continues to inspire designers around the world in both decoration and fashion. Many designers are fascinated by all these purplish tones: the magentas, the reds, the pinks, the blues...

If you don't yet have a violin in your wardrobe, now is the time to follow the advice of ARTIST and your crazy desires, to do your shopping and join the trend!

Another good option to consider for those who want to find new looks with their existing wardrobe.

We all have a great need to surround ourselves with inventive colors in our clothes and in our interiors. Their diversity contributes to our psychological well-being, and ARTISTunderstands this well. Its art-to-wear, your art of living! The relevant brand calls you to rethink the art of dressing. Prefer, elect, marry the color purple.